Improve engagement, revenue, and monthly active users for the #1 physician app in the world with over 2 million users.
CLIENT DESCRIPTION
- Our client was a private American company that provides network-enabled services for healthcare and point-of-care mobile apps in the United States.
Their main objectives were to:
- Further monetize the application
- Improve the user experience
- Increase engagement
- Increase revenue
- Improve monthly active users
THE CHALLENGE
- Year over Year revenue decline for their application across ads & surveys [top two revenue driving sources]
- Doctors were less engaged with the app, and the trend was getting worse
- Pharma advertisers were not seeing a strong ROI on their ad dollars
- Tracking & Analytics within the mobile application was limited & incorrect including a lack of tracking of behaviours, KPIs, and more
- Without proper tracking, it would be impossible to determine the root causes of the declining revenue problem
THE SOLUTION & IMPACT
- Defined and executed new features and functionalities to improve the performance of the app across key metrics
- Completed analytics audit of the Epocrates application, analytics implementation, A/B testing, and spreading the culture of analytics
- We took their app to the 21st Century: redesigned the app and added new functionalities such as: Epocrates news, Survey Experience, Best in class analytics and A/B testing, services-based architecture for an iterative development process
Relevant impact
- 40% increase in user engagement (compared with forecast)
- 140% increase in revenue in year 1
- 36% increase in surveys taken by doctors, improving monetization of the 2M+ doctors on the app
- The App News increased the number of daily visits and user engagement
Improve engagement, revenue, and monthly active users for the #1 physician app in the world with over 2 million users.
-
Our client was a private American company that provides network-enabled services for healthcare and point-of-care mobile apps in the United States.
Their main objectives were to:
Further monetize the applicationImprove the user experience
Increase engagement
Increase revenue
Improve monthly active users
-
Defined and executed new features and functionalities to improve the performance of the app across key metrics
Completed analytics audit of the Epocrates application, analytics implementation, A/B testing, and spreading the culture of analytics
We took their app to the 21st Century: redesigned the app and added new functionalities such as: Epocrates news, Survey Experience, Best in class analytics and A/B testing, services-based architecture for an iterative development process
Relevant impact
40% increase in user engagement (compared with forecast)140% increase in revenue in year 1
36% increase in surveys taken by doctors, improving monetization of the 2M+ doctors on the app
36% increase in surveys taken by doctors, improving monetization of the 2M+ doctors on the app
The App News increased the number of daily visits and user engagement
-
Our team examined customer feedback and conducted focus groups
Our consultants applied best practices for the FinTech industry to develop both the mobile app and website
Through user testing it became clear that the new application design would speed up card management for customers, offering one of the most user-friendly financial platforms in the industry based on the top used features by consumers including: payments, cashback bonus, FICO score review, balance review, credit line increases, and reviewing / updating their profile information, taking into consideration high financial security standards
