Automotive OEM Upgrades its Customer Journey Experience

About the client

With more than 20 years of experience, our client, Groupe PSA, a multinational automotive company wanted to take next step into their quest of becoming a leader in their industry. Their core mission is to provide mobility solutions to their customers around the world, for every brand they own – Peugeut, Citroën, DS and more.

The Problem

Choosing an automobile for a long period of time is a thorough process. Our client is aware that decision-making in an universe with almost infinite alternatives and potential courses of action is highly demanding and can become stressful. To simplify it, they turned to Oves Enterprise for a solution.

Taking into account the history of the client, their existing technologies and overall processes, our main challenge was to adapt and to develop a system that smoothes the course of action and turns it into a trouble-free and frictionless experience.

The Solution

After careful examination of the problems, needs and demands from their customers, the most rational answer was to build a complex omnichannel retail solution.

Since we are aware that plenty of automotive players might confront with the same drawbacks, the platform was designed to consist of several customizable, scalable and integrated components so it can satisfy any demand from the market.

Used technology

The omnichannel retail platform was optimized to work both on desktop and mobile, to convey all demands. The used technology for front-end was React.js, and for back-end PHP, Symfony and APIs.

React.js was implemented for the new functionalities that were added such as car configurator, part exchange, session state management, orchestration engine, finance calculator and buyback.All of these components communicated with each other.

For the orchestration engine we used PHP to hold all user’s session together, a SSO authentification and Rest API was integrated to simplify the customer journey – to remember and to collect data about their activity on-site. Moreover, the PSA Groupe had an outdated platform from which the database was integrated in the new one, to simplify the customer’s experience.

To sum it up, Oves Enteprrise worked on upgrading the platform from an outdated technology to a modern one and we added several new functionalities.

The Aftermath

It’s safe to say that the platform was a huge success. Our experts managed to understand and to achieve the client’s vision and thus they delivered high quality services. Since the platform was so well optimized and became more efficient, there was a visible sales growth in the first months after the release.

Automotive OEM Upgrades its Customer Journey Experience

About the client

With more than 20 years of experience, our client, Groupe PSA, a multinational automotive company wanted to take next step into their quest of becoming a leader in their industry. Their core mission is to provide mobility solutions to their customers around the world, for every brand they own – Peugeut, Citroën, DS and more.

The Problem

Choosing an automobile for a long period of time is a thorough process. Our client is aware that decision-making in an universe with almost infinite alternatives and potential courses of action is highly demanding and can become stressful. To simplify it, they turned to Oves Enterprise for a solution.

Taking into account the history of the client, their existing technologies and overall processes, our main challenge was to adapt and to develop a system that smoothes the course of action and turns it into a trouble-free and frictionless experience.

The Solution

After careful examination of the problems, needs and demands from their customers, the most rational answer was to build a complex omnichannel retail solution.

Since we are aware that plenty of automotive players might confront with the same drawbacks, the platform was designed to consist of several customizable, scalable and integrated components so it can satisfy any demand from the market.

Used technology

The omnichannel retail platform was optimized to work both on desktop and mobile, to convey all demands. The used technology for front-end was React.js, and for back-end PHP, Symfony and APIs.

React.js was implemented for the new functionalities that were added such as car configurator, part exchange, session state management, orchestration engine, finance calculator and buyback.All of these components communicated with each other.

For the orchestration engine we used PHP to hold all user’s session together, a SSO authentification and Rest API was integrated to simplify the customer journey – to remember and to collect data about their activity on-site. Moreover, the PSA Groupe had an outdated platform from which the database was integrated in the new one, to simplify the customer’s experience.

To sum it up, Oves Enteprrise worked on upgrading the platform from an outdated technology to a modern one and we added several new functionalities.

The Aftermath

It’s safe to say that the platform was a huge success. Our experts managed to understand and to achieve the client’s vision and thus they delivered high quality services. Since the platform was so well optimized and became more efficient, there was a visible sales growth in the first months after the release.

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