IMPROVING PLATFORM & UX FOR PSA GROUP

CLIENT DESCRIPTION

  • The PSA Group is a multinational automotive manufacturing company, which produced automobiles and motorcycles under the Peugeot, Citroën, DS, Opel and Vauxhall brands

  • Their core mission was to provide a user-friendly platform with an intuitive interface that allows customers to easily personalise and customise their order and make the buying process more efficient

  • At the same time, in order to optimize the mobility experience, PSA Group recognized the need for deep understanding of the driver’s context, habits, and lifestyle

THE CHALLENGE

  • Based on our research, automotive shoppers spend an average of 114 hours researching online before making a final purchase decision. – There was an imminent need for a better UX system to utilize the customised platform that responded to every customer behaviour and profiles

  • A deep dive analysis was required to identify all the configuration features the platform should include

  • There was also a need to find best ways to shorten the path to purchase by delivering contextual and timely messages (based on the customers’ preferences, with stored data delivering them a unified experience across channels)

THE SOLUTION & IMPACT

  • A collaborative approach was taken to evaluate and improve the customer experience on the specific platforms for each brand based on customer profile and preferences

  • The platforms offers now a more detailed information about the vehicles; additional features for personalisation: e.g., colour, technology, accessories, loan calculator etc., as well as a support service from automotive professionals who can advise on customer selection based on their preferences

  • The client has reported higher traffics on the website and increased conversion rates as a results of their UX and platform improvements

IMPROVING PLATFORM & UX FOR PSA GROUP

  • CLIENT DESCRIPTION

    The PSA Group is a multinational automotive manufacturing company, which produced automobiles and motorcycles under the Peugeot, Citroën, DS, Opel and Vauxhall brands

    Their core mission was to provide a user-friendly platform with an intuitive interface that allows customers to easily personalise and customise their order and make the buying process more efficient

    At the same time, in order to optimize the mobility experience, PSA Group recognized the need for deep understanding of the driver’s context, habits, and lifestyle