Building NextGen Digital Experience for Website and Mobile App

CLIENT DESCRIPTION

  • The largest non-bank credit card company in the U.S

  • Their main mission to help their customers manage their credit responsibly, so they can enjoy the benefits of having better credit and better lives

  • In order to achieve their mission, our client wanted to: design & develop the best mobile banking app; create an online user experience which mirrors the mobile app experience; create a roadmap of features across mobile, web, and voice to digitally transform their business well beyond their competitors

THE CHALLENGE

  • The need for digital experiences in banking has been increasing as more people move away from physical banks

  • Our client did not have a mobile application and their website offered limited products options and functionalities

  • To gain competitive advantage, the client needed to build the best-in-class website and mobile application in order to attract more customer with an impeccable digital experience

THE SOLUTION & IMPACT

  • Our team examined customer feedback and conducted focus groups

  • Our consultants applied best practices for the FinTech industry to develop both the mobile app and website

  • Through user testing it became clear that the new application design would speed up card management for customers, offering one of the most user-friendly financial platforms in the industry based on the top used features by consumers including: payments, cashback bonus, FICO score review, balance review, credit line increases, and reviewing / updating their profile information, taking into consideration high financial security standards

IMPROVING PLATFORM & UX FOR PSA GROUP

  • CLIENT DESCRIPTION

    The largest non-bank credit card company in the U.S

    Their main mission to help their customers manage their credit responsibly, so they can enjoy the benefits of having better credit and better lives

    In order to achieve their mission, our client wanted to: design & develop the best mobile banking app; create an online user experience which mirrors the mobile app experience; create a roadmap of features across mobile, web, and voice to digitally transform their business well beyond their competitors